Ready-made for the Unfeigned store

Ready-made for Unfeigned store

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Principle of layered planes: mirror, brick wall, and shelving units

View of the Unfeigned store from Rue de la Perle in Paris

Booth with built-in mirror and light

Axonometric view of the store

Principle of layered planes: mirror, brick wall, and shelving units

Location

Rue de la Perle, Paris

Program

Design of a men’s clothing store

Date

2025

Area

120 square meters

Costs

100K€ (excluding tax)

Project ownership

Unfeigned

Project management

Anaïs Fernon Design

Design office

Companies

RAD, Synapses, FFDeco et Asona

Personal contribution

Complete mission

The design concept, which involves juxtaposing different surfaces (mirrors, bricks, and shelving units), combined with the use of standard building materials (terracotta bricks), made it possible to design and build the store within a tight two-month timeline. The materials and colors reinforce my brand’s identity, which is soft, refined, and urban.

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Ready-made for Unfeigned store

Principle of layered planes: mirror, brick wall, and shelving units

Booth with built-in mirror and light

View of the Unfeigned store from Rue de la Perle in Paris

Axonometric view of the store

Principle of layered planes: mirror, brick wall, and shelving units

Location

Rue de la Perle, Paris

Program

Design of a men’s clothing store

Date

2025

Area

120 square meters

Costs

100K€ (excluding tax)

Project ownership

Unfeigned

Project management

Anaïs Fernon Design

Design office

Companies

RAD, Synapses, FFDeco et Asona

Personal contribution

Complete mission

← previous